womenonlinemarketing

Gender Blender

Shannon from Plenty of Fish has posted part 1 to what will hopefully be a never-ending series on how to engage female users. LOTS of you out there are only hitting 18-25 male traffic because it’s “easy”. Some of you are making BANK off bigger age groups and niche sets, but you’re still only hitting the male demo. I’m even guilty of this myself. Don’t be dumb…. you can easily double your volume just by targeting women.

Check out her findings here:
http://blog.ads.pof.com/2011/09/06/shannons-guide-on-how-to-advertise-to-women-part-1/

BTW if you’ve been working on POF for long, you’ve probably had thousands of your ads go across Shannon’s screen for approval. She’s not some random person fresh out of marketing school, she’s knows POF, and she knows how an ad should engage women.